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Photography

Working with a range of clients, from estate agencies through to architects, charities and advertising agencies, Progressive Edge provides a comprehensive commercial photography service in Liverpool, catering for product photography, architectural photography (internal and external) as well as PR photo shoots and portraiture.

With so many businesses making use of stock photography, seeing the same image used elsewhere on other websites and/or printed materials diminishes the effectiveness of your marketing strategy, i.e. your website has pictures of your 'sales department' who are located in Liverpool and yet the same image appears on another website as their 'techincal support' department who are based in Wirral.

When your marketing relies on photography which is not a true representation of your business, it can be damaging to your business credibility - people may wonder if you have something to hide - are you trust-worthy?

So, stock photography is not the answer - but a more personal, bespoke set of images of actual staff members, some product photography or shots of your commercial premises etc reinforce your company identity and credibility which in-turn increases confidence to the consumer.

• Why bespoke photography and not stock?
• If you're using your website or brochure to sell a product, the quality of your product shot is incredibly important and can make or break a sale.
  
  Whilst consumer cameras enable us all to take good quality pictures, the art of good product photography is in the skill of the photographer, not the number of megapixels your camera has.
  
  The correct lighting, careful attention to the angle of the shot, the type of background used and sharpness of lens is what can help persuade someone to purchase your product.
  
  Progressive Edge provides both an on-site and off-site product photography service within Liverpool and throughout the North West, so get in touch with us if you want images that pop off the page.
• Got a physical location? Show it!
• Show that not only are you located in a physical location, but also the scale of your business (i.e. you could show your fleet of vans etc).
  
  If you are based virtually (i.e. no premises), you could opt for shots of local landmarks or recognisable buildings which indicate the area that you operate in, perhaps even a group shot with members of your staff.
• Use high quality interior photography to sell yourself...
• Ideal for a new (or re-launched) business such as a restaurant or hotel, high quality interior photography combined with a strong marketing campaign can help generate interest and increase customer sales.
  
  Quite often estate agencies need to show a more luxurious (expensive) property off to its best effect and this is where a professional photographer can help make it more desireable.
  
  Rather than the standard 'shoot-each-room' type of shot, our interior photography focuses on communicating personally with the viewer/customer, acting as a lifestyle shot which provokes an emotional response with the image; the result of which is encouraging more viewings which translate into sales.
  
  Progressive Edge provides interior photography in Liverpool to both businesses and private individuals - please contact us for more information.

3D rendering

As well as designing exhibition displays and software boxes etc, we are also able to do a 3D scale rendering of them so that you can see how the actual stand/product will look before it is even printed.

In particular, this is ideal for exhibitions which may consist of several panels or stands as part of a set - visualising them in 3D gives you a feel for how everything will look as well as highlight any logistical problems (such as power outlet access or fire exits etc.

Marketing advice for start-ups and established businesses

Progressive Edge works in close collaboration with Heal Marketing, a company which specialises with helping businesses both old and new enhance their online and offline presence.

Click here to visit the Heal Marketing website (opens in a new window).